Big Data is a response to the need for the analysis required to understand phenomena related to the behaviour of customers and users. They offer important insights that can be used to define personalised customer experiences and customer journeys that better meet the needs of their target, as well as to optimise the investments required to offer high-level products and services.
TIM Enterprise, through solutions powered by Olivetti, makes available to customers the data collected by the TIM Mobile network with a suite of cloud services, offering analysis and reporting aimed at all companies and PAs wishing to understand the characteristics and behaviour of the crowd that frequents a given area, and how these change over time, all in full compliance with privacy regulations.
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