Six winners from Contest’s first edition

The Olivetti Design Contest, launched on January 18, is an initiative with the aim of renewing the tradition of great attention for design that for over a century Olivetti has put alongside innovation and experimentation within the conviction that beauty is an essential driving force also in manufacturing. In particular, the contest has awarded those projects able to give an original contribution in the design of a cash register “2.0”: aside from adhering to fiscal regulations, the cash register needed online connection to allow for subsequent functional upgrades.

In the afternoon of March 1, the jury—presided over by Francesco Rutelli and including Silvana Annicchiarico, director of the Triennale Design Museum, Emanuele Cappelli, designer, Mario Di Loreto, Director of People Value of Telecom Italia, Luciano Galimberti, President of ADI, Andrea Granelli, President of the Olivetti Historical Archive Association, Federica Moroni, Responsible for Olivetti Institutional & External Relations, Felice Ragazzo, Professor of higher education in industrial design from Sapienza University in Rome and Laura Salvetti, Assessor of Culture of the Municipality of Ivrea—declared the winners.

The first place prize of 2,000 euros went to the project “Gruppo 1” by Stefano Contenti, Ubaldo Desiato, Chiara Manieri, Ivan Trentadue and Claudia Zarabla, students at the Department of architecture and design of the Turin Polytechnic. The second place prize of 1,500 euros went to project “Roll” by Beatrice Di Biagio, Natalia Koreneva, Marianna Gizzi and Federico Giammetta from the RUFA (Rome University of Fine Arts). The third place prize to project “Giove” by Cem Yilmaz, student at NABA (Nuova Accademia di Belle Arti di Milano). The groups of the first and second place finishers will also have the opportunity to carry out a 15-day internship at Olivetti.

Given the enthusiasm and quality of the projects received, the jury also decided to give out 3 honorable mentions: to the project “Degree 180” by Pengfei I Han, Zifu Li e Wang Xueyan, students at the Domus Academy, to project “Linea 10” by Ginevra Franchi e Davide Piersanti from IED in Rome, and to the project “Ozero” by the team comprising Claudia Tedeschi, Federica Lorello, Giulia Zanardi and Ilaria Romanello of RUFA.